Who is KAR Group?


Hey, there. Nice to meet you!

Established in 2009 by Charlotte native Alston Robertson Van Dyke, KAR Group brings years of creative experience in marketing and communications for various businesses, from small local companies to large international corporations.

KAR Group was born out of the desire to combine the experience of large marketing agencies with the convenience of in-house marketing departments and personnel. Our team can provide marketing assistance in as little or as many ways as you desire, including public relations, social media, graphic design, website development and a wide variety of other areas.

Our Clients Benefit from Our Knowledge & Expertise

KAR Group has experience in multiple industries, including commercial and residential real estate, manufacturing, sales, restaurant/food, retail, non-profits and charities, among others. Let our expertise help you succeed in your industry.

Give Back

In addition, KAR Group is active in our community and has a strong belief in giving back. Van Dyke serves on the Board of Directors for The Learning Collaborative (TLC), a not-for-profit five star preschool offering a tuition-free fully accredited preschool education for at-risk children in our community. She is a graduate of Leadership Charlotte and the Arts & Science Council’s Cultural Leadership Training program, and is a Sustainer in the Junior League of Charlotte. She is very active in her church, Myers Park Presbyterian, and has served as a committee chairperson, Deacon, and as the Moderator of the Board of Deacons. In 2013, 2014 and 2016, Van Dyke led a team of 8 individuals on a three day, 50-mile Challenge Walk through Charleston, SC, and Savannah, GA, to raise money and awareness for the National MS Society.